Down to Earth Advice
Soho Lawyers are based in CBD Melbourne. From Civil Disputes and Litigation to Property Law, Soho offer professional no fuss, down to earth advice and needed a brand to reflect this. Soho's branding is contemporary and clean yet reflects their gentle no nonsense approach utilising a crisp light blue and soft, warm black. Gentle curves in warm grey extend a feeling of friendly approachability. Using the unassuming shortened logo version - Soho. - for stationary and signage and the longer version for documentation, this brand is very versatile.
re brand + all corporate livery + documentation + office way-finding + advertising media + original artwork sourcing, purchase + framing