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materials used to wrap or protect goods

There are many facets to good packaging design. The designer needs to create a package for a product that engages the eye, is on-brand, safe for consumers, meets any kind of regulation and does not exceed the organisation’s budget. This means the package designer is doing a whole lot more than just designing; they need to be highly collaborative people who understand not just design, but the business, accounting, and health and safety side of things as well.

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